![instapaper content curation instapaper content curation](https://mariosundar.files.wordpress.com/2012/05/photo-1.png)
That personalized context creates a type of bond between curator and reader that link aggregators doesn’t humanize quite as much. I don't just want a bunch of browsable links – I want to know why I should read this stuff, and how it pertains to me. The beauty of news roundup NextDraft is the personal touch and context that its chief curator, Dave Pell, gives to each story. What makes a successful content curator? 1. So when in doubt, curate content that other experts in your industry have covered. It’s easier to gather content from other sources than start from scratch. As you deliver great content, your audience starts to trust you and see you as a thought leader.įurthermore, content curation is a great strategy for those weeks when you’re low on original content. Even if the curator drops a song you haven’t heard before, you give it a chance knowing there’s a good chance you’ll end up liking it. While you could listen to hours of music and create your own playlists, it’s even better when someone does it for you and delivers all the hits you love most. Think about your favorite music station, whether it’s on the radio or a streaming platform like Spotify or Pandora. You can figure out what matters most to them, find the content they care the most about and present it to them in a perfect bow. There’s so much information out there today and most consumers don’t have the time (or the desire) to sift through hours of content. One of the biggest benefits of content curation is that it adds value to your audience. So, now that we’ve answered, “ What is curated content? ” Let’s get into the benefits of this approach. That list of demos would be curated by you based on what you believe your audience will find most valuable. You could write a blog post with a roundup of top product demos and add some context on why you picked them. What is content curation?Ĭontent curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels.
![instapaper content curation instapaper content curation](https://media.list.ly/production/27835/229915/listly-square-logo_600px.png)
#INSTAPAPER CONTENT CURATION SERIES#
In this blog post, you'll find an explanation of what it is, how it can serve your brand and a series of tools you can use at every experience level. Where do you get started on content curation? Cool, right? Content curation can be just as cool – and just as important. Take, for example, curating an art gallery, or curating music for a soundtrack. "Curation" is one of those words that's always conveyed coolness to me.